How We Use Cookies
This Cookie Policy explains how OrankUp uses cookies and similar tracking technologies when you visit our platform.
Last Updated: October 25, 2025
To improve your experience and understand how you use our platform
Manage your cookie preferences through our settings or browser
Some cookies are necessary for the platform to function properly
We use trusted partners who may set their own cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Types of Technologies
- Cookies: Small text files stored on your device
- Web Beacons: Tiny graphics with unique identifiers
- Local Storage: Data stored in your browser
- Session Storage: Temporary data for your browsing session
- Pixels: Tracking codes embedded in web pages
We use cookies and similar technologies for several important purposes:
- To keep you logged in and remember your preferences
- To understand how you use our platform and improve it
- To provide personalized content and recommendations
- To measure the effectiveness of our marketing campaigns
- To prevent fraud and enhance security
- To comply with legal obligations
We use different types of cookies based on their purpose and duration:
Session Cookies
Temporary cookies that expire when you close your browser. They help us maintain your session and remember your actions during a single browsing session.
Persistent Cookies
Cookies that remain on your device for a set period or until you delete them. They remember your preferences across multiple visits.
First-Party Cookies
Cookies set by OrankUp directly. We have full control over these cookies and use them to operate our platform.
Third-Party Cookies
Cookies set by external services we use, such as analytics providers or advertising networks.
These cookies are necessary for the platform to function properly. You cannot opt out of these cookies.
| Cookie Name | Purpose | Duration |
|---|---|---|
| orankup_session | Maintains your login session and authentication state | Session |
| orankup_token | Stores your authentication token securely | 30 days |
| csrf_token | Protects against cross-site request forgery attacks | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
| locale | Stores your language preference | 1 year |
These cookies help us understand how visitors interact with our platform by collecting and reporting information anonymously.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _gid | Google Analytics - distinguishes unique users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
| orankup_analytics | Our internal analytics tracking | 1 year |
You can opt out of analytics cookies through our cookie preferences or browser settings.
These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme_preference | Remembers your dark/light mode preference | 1 year |
| view_mode | Remembers your preferred view (grid/list) | 6 months |
| sort_preference | Remembers your sorting preferences | 6 months |
| notification_settings | Stores your notification preferences | 1 year |
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| ad_id | Tracks ad impressions and clicks | 90 days |
| conversion_tracking | Measures advertising campaign effectiveness | 30 days |
| retargeting | Enables retargeting of ads to previous visitors | 90 days |
You can opt out of advertising cookies through our cookie preferences or industry opt-out tools.
We use services from trusted third-party providers that may set their own cookies:
These third parties have their own privacy policies and cookie policies. We recommend reviewing them to understand how they use cookies.
You have several options to manage or delete cookies:
Cookie Preferences Center
Use our cookie preferences tool to customize which types of cookies you accept. Essential cookies cannot be disabled as they are necessary for the platform to function.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these settings in the 'Options' or 'Preferences' menu of your browser.
- • Chrome: Settings > Privacy and Security > Cookies
- • Firefox: Options > Privacy & Security > Cookies
- • Safari: Preferences > Privacy > Cookies
- • Edge: Settings > Privacy > Cookies
- • Opera: Settings > Privacy & Security > Cookies
Industry Opt-Out Tools
You can opt out of interest-based advertising through:
- • Digital Advertising Alliance: optout.aboutads.info
- • Network Advertising Initiative: optout.networkadvertising.org
- • European Interactive Digital Advertising Alliance: youronlinechoices.eu
Please note that blocking or deleting cookies may impact your experience on our platform. Some features may not work properly without cookies.
We respect your privacy and provide clear information about our use of cookies:
- When you first visit OrankUp, you'll see a cookie banner explaining our use of cookies
- You can choose to accept all cookies, reject non-essential cookies, or customize your preferences
- Essential cookies are automatically enabled as they are necessary for the platform to function
- You can change your cookie preferences at any time through the cookie settings in your account
- Your consent choices are stored in a cookie so we remember your preferences
GDPR Compliance
For users in the European Economic Area (EEA), we comply with GDPR requirements for cookie consent. We will not use non-essential cookies without your explicit consent.
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the 'Last Updated' date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
OrankUp Privacy Team 123 Innovation Street San Francisco, CA 94102 United States